30 Jun How Video Marketing is Working for B2B Marketers

Video marketing is taking the digital marketing landscape by storm. This is why thousands of marketers want to take a dive on it including B2B marketers. But how is video affecting B2B marketers? A survey conducted by ReelSEO tells us some very interesting facts about video marketing and B2B marketers. Will this affect your video marketing campaign? Maybe. That’s why you should check the important points out.


B2B marketers care about online video. Up to 76% of B2B responders on the said survey said that they do use videos for their B2B marketing campaigns. For these B2B marketers, video is considered to be the top 3 most effective content marketing channel with around 60% of the respondents rating it with either a 4 or 5 on a 5 point scale. In a separate study conducted last year, 82% of B2B marketers say that their video marketing campaigns are a success.

So what does this tell us? Well, it just tells us that video marketing is indeed a good and effective strategy for B2B marketers.


This doesn’t mean it’s the easy way out in the digital marketing world. Video marketing is still pretty new and more tips and techniques are churned out every day. What you should do is try to look for the best practices and apply them. Don’t just produce a video just because people say it is effective.

It is your responsibility to study video marketing as a science first. Find out why people succeed and why others fail. Discover the nuances and the beauty of using video as your content delivery tactic. Check if your own followers like video.

Overall, one can say that video marketing is promising but it is not fool-proof. One still has to understand it properly to work around it. Won’t really take you too long. Believe me.

If you need more help regarding your video marketing campaigns, why don’t you join in on the launching of Vaetas powered by Invidz Smart Video Technology. The launch will be on June 30 and there will be webinars during the launch where they will be discussing how ordinary business owners and marketers can take advantage of video marketing. Not only that, they will be giving away $1000 worth of video recording gadgets to lucky participants. Mark your calendars and get ready to ride the wave of video marketing with Vaetas powered by Invidz Smart Video Technology. Just visit http://vaetas.com/ for more!

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