29 Jul Small Business Email Marketing

If you do not incorporate a small business email marketing campaign, which includes building an email customer list, you are leaving money on the table.

what is email marketing?

small business email marketing
“According to Wikipedia.org, e-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing”…More info==> http://en.wikipedia.org/wiki/Email_marketing

“Email marketing is one of the most effective tactics for driving sales, but don’t take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

“Quality communication with your prospects and customers can get you closer to that nirvana of people actually looking forward to your message. So hold on to your coffee mugs; we’ve got 25 awe-inspiring email marketing statistics.” Check them out: http://blogs.salesforce.com/company/2013/07/email-marketing-stats.html

Why Email Marketing is still #1

“Email marketing, if properly curated, shows more ROI value than all social media put together. Even in 2013! Check out this presentation for more details:” http://www.slideshare.net/360ideas/why-email-marketing-is-still-1

Compiling your customers’ email addresses

If you do not have a digital list of your customers’ email addresses, then gathering them and setting up the email delivery system can be painful and time consuming. Even if you have a customer tracking system often email addresses are missing, not typed in correctly, or have changed.

Once you collect and clean your email list, you need to subscribe to an email distribution system such as “Constant Contact.” All you need to do is upload a spreadsheet file containing your customer names and email addresses. The system then sends out an “opt in” request to the entire list which gives you permission to email them. Finally you set up an email template to broadcast offers on a regular basis.

Planning email marketing campaigns

“Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. And what happens when you have more emails on your plate than you can manage?” Here is “How 7 Experts Solve Their Most Painful Email Marketing Problems” ==> http://blog.hubspot.com/expert-email-marketing-pains-solutions

email marketing best practices

“In addition to only sending emails to persons who have requested to receive them, and only include content relevant to the type of content the person has requested; there are other important email marketing best practices. The following email marketing tips entitled, “The Ten Most Important Tips for Email Marketers,” is provided by icontact ==> http://www.icontact.com/static/pdf/Email_Marketing_Best_Practices_iContact.pdf

Small business email marketing benefits and challenges

To summarize, the following are the benefits and challenges for incorporating an email campaign for your business:

BENEFITS
• A list of buyers adds value to worth of your business if you wish to sell it.
• This can be very effective for reselling to your current customers.
• You can generate new ongoing revenue through relationship building.
• Build good relationships by offering valuable information in addition to customer only discounts and specials.
• Place a newsletter sign up form on your website to grow your list.
• You will incorporate a low cost distribution system.

CHALLENGES
• It can be painful and time consuming to research and “clean” the email addresses.
• The lists must be kept current and requires a process to confirm new customer emails when acquired and added to the system.
• You must plan and schedule email distributions.
• Spam complaints may be received if you email too often.
• Customers are not added to the list if they do not respond to the opt-in email request.

NOTE: Even if you do everything correctly, customers can arbitrarily click the spam button instead of just unsubscribing from your list. Why? Because it’s easier than scrolling down to the bottom of the email to locate and click the unsubscribe button.

We highly recommend that you implement a business email marketing program to help generate more revenue and add overall value to your business.

Our Niche Dominance digital media marketing strategies are designed to evolve with the rapidly changing search engine environment so your business can achieve a competitive advantage in today’s growing competitive landscape. We also can assist you in incorporating a small business email marketing program.

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