15 Jul Is A Short Video Worth A Thousand Words?
We all know that content marketing makes the Internet world go round. Without content, there’s nothing to look at when you are browsing. For marketers, content marketing is a major part in making conversions and getting new customers on a daily basis.
The only problem is that a lot of businesses nowadays are too focused on writing content or relying too much on imagery. Although these methods are still considered effective. These companies are completely ignoring a content marketing method that is favored by more and more consumers – video.
But why video? Well, what if I tell you that a one-minute video easily translates to not just a thousand but 1.8 million words?
Imagine writing a piece with 1.8 million words. That would be around 3600 pages of content. That would take you over a year to write. Not to mention the fact that nobody in their right minds would want to read 3600 pages. With video, you can do this in just a fraction of the time.
A separate research tell us that up to 100 million people watch videos each day. The research also tells us that a person generally watches two 1-2 minute videos each week. So what does this tell us?
It just goes to show that video is really turning to be the favored content channel for a lot of consumers. Although most of them are just looking at the most viral finds of the week, they still allot 17 minutes a month in watching online video ads.
So what are you waiting for? Ride the wave and start with your online video marketing campaign today. If you have been doing content marketing for a long time, online video marketing won’t be much of a problem for you. You just have to adapt your current content marketing plans into video.
If you need more help with your online video marketing campaigns, why don’t you join other video marketers in one of the many webinars that Vaetas is holding for the month of July? Vaetas will be launching this month and as part of their launch party, they will be giving webinars for people who want to learn more about online video marketing. Vaetas is a new video marketing platform powered by Invidz Smart Video Technology.