24 Jul Publish Book Online to Build Niche Authority
Writing a book can be considered a daunting task, especially if writing is not your passion. However, being an author is still considered a major accomplishment and something unique. To publish a book online will help brand you as an authority in your niche. When watching experts interviewed in the media on a topic, you often hear something like, “We will now hear from Jane Doe on the subject. She is the author of ___________.” A book will provide you with instant credibility and offer a competitive advantage. In a fiercely competitive marketplace, a book will help you rise above the competition.
WHAT DO YOU WRITE ABOUT?
The best topics to cover are what your current customers are looking for. As a business person, think of the questions that you are usually asked. Make a list of them and you have a good beginning on a book outline. The good news is that you do not have to write “War and Peace.” The book can be under 100 pages of helpful information. People do prefer content that is short and quickly gets to the point without fluff.
When you self publish your own book, keep in mind that you are not writing the book to try and make book sales. You are writing it to build your brand, communicate your expertise and differentiate yourself from the competition. However, you can promote the book on your website’s “about us” page and link to Amazon where you may make sales.
While to publish a book yourself may seem complicated, hiring resources will make it much easier. Seeing your name on a book or hearing the reaction from people when they learn you are a published author is quite a thrill.
NOTE: Once completed, the content can be repurposed and used as online marketing material to further brand you as an authority. For example, you can post the information to your blog and link it to your social media accounts. You can also post it to Web 2.0 directories and create helpful videos for YouTube.
With our Authority Niche Dominance program, we can incorporate book publishing and marketing as part of your digital media marketing strategy. We help you to market your book online with a combination of press releases, video and social media. When you are ready to take your business and online authority to the next level, contact us today for more information.