04 Jun Will More Views Really Mean Anything for your Videos?
If you ask people about how they gauge a video’s success, they automatically blurt out “video views”. Well, yeah. A lot of us believe that if a video gets a lot of views, it’s already a success. But is that really the case? How about for various video marketing platforms such as Vaetas powered by Invidz Smart Video Technology, is this still applicable?
Let’s admit it, looking at “1,000,000 times viewed” is really something. It makes you feel proud. It makes you feel like you actually did a good job. But is this really the best way to see if a video marketing campaign is successful?
First, let’s try to define what the word “view” in online video marketing means. According to Youtube, it’s 30-seconds worth of time streamed. Facebook, on the other hand, tags it as 3-seconds of viewing to be counted as a view. The Media Rating Council and the IAB further categorizes a view when at least 50% of the pixels of an ad is visible during the video for at least 2 seconds.
But will all these things really matter if you did not achieve your goal? You might get thousands of views but that does not mean you will get leads and conversions. As a matter of fact, views are just views unless your viewers make the next logical step along your marketing flowchart.
Here’s the thing. There is nothing wrong with being a bit obsessed with the number of views. It’s actually a good start. But you have to remember that the only way for views to matter is when you actually have a good video to start with.
What I am trying to say here is that even if you have 1,000,000 views, it still means nothing if your video does not have good call-to-action. Out of the million views, how many of them actually know what to do next? Even if they loved the video itself, it won’t mean jack if you don’t get conversions (or any of your expected reactions).
So before you even aim for millions of views, ask yourself a question first. Will your video evoke the reaction you want from your viewers? This is important. In all honestly, I’d rather have 100 views with 50% conversion than 1000 views with no conversion. So learn to find a balance of content, marketing, and virality in your videos.
In case you haven’t heard, a new video marketing and management platform called Vaetas will be launched on June 1. They will be giving away $1000 worth of video equipment plus a year’s worth of membership during the launch. They will also be holding a webinar entitled “Thriving in the Age of Video” to celebrate the launch. See you there!