26 Jan How Digital Marketing Could Define the Social Media Landscape This 2015

It is safe to say that as a brand owner, you should know by now that digital marketing is transforming the social media communication landscape. In the article that follows, Professor Jeremy Harris Lipschultz shares how his recent visit to B2 Interactive, a growing digital agency in suburban Omaha, Nebraska, offered insights into what the next 12 months will bring to media and public relations.



From his observations on his subject, he suggests that “there is profit from three basic functions: Search Engine Optimization (SEO), content creation and management, and coding. Keyword research, website audits and optimization offer a path to learning audience motivation and needs. Satisfy those, and the social media data will trend upward. From information to entertainment, real-time data analyses generate strategies for earned organic versus owned, paid and promoted campaigns.”

Read more of his observations here.

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