You need a 2013 SEO Strategy
to avoid Google's penalties. SEO refers to making your website attractive to the major search engines so they give your web pages “Page One” positioning. This process is also referred to as making your website “search engine friendly.” It is important to remember that the search engines do not rank your website as a single entity, but rather your individual web pages are indexed and ranked independently. An SEO campaign can take months to achieve a Page One ranking, however, unlike a PPC campaign, the results can be long term. Incorporating a solid SEO campaign for your business’ website is the core to achieving Niche Dominance®.