Search Engine Marketing

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15 Jun How does Search Engine Marketing (PPC) Work?

The PPC Advertising Options Search Network The search network displays your ad at either the top of the page or as one of the eight ads on the right side of the page when searchers enter the keyword phrases. For example, if they are searching for a chiropractor in Tampa and type that into Google, the chiropractor ads will appear at the top and right side of the search results page.
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14 Jun Search Engine Marketing Basics

  Search Engine Marketing BasicsĀ (PPC Advertising Campaigns) Once you have your website updated for conversions, including your mobile ready website and your list of keyword phrases, you can begin your search engine marketing (PPC) campaign. This will generate immediate targeted traffic which can convert into sales. The goal is to test and ensure that your website content and calls to action are converting and to determine the keyword phrases that are generating the sales. The goal is to eliminate bidding on the keyword phrases that are used by shoppers and bid more on the keyword phrases that send the buyers to your site.
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09 May What is Search Engine Marketing (SEM)?

What is search engine marketing (SEM)? With SEM, which is also called pay-per-click (PPC) advertising, ads display both at the top and right side of the search results, as well as within specific products, such as Gmail. This is paid advertising and does not require any search engine optimization or waiting months to see results. The following are the benefits and challenges:
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