Search Engine Marketing Basics (PPC Advertising Campaigns)
Once you have your website updated for conversions, including your mobile ready website and your list of keyword phrases, you can begin your search engine marketing (PPC) campaign. This will generate immediate targeted traffic which can convert into sales. The goal is to test and ensure that your website content and calls to action are converting and to determine the keyword phrases that are generating the sales. The goal is to eliminate bidding on the keyword phrases that are used by shoppers and bid more on the keyword phrases that send the buyers to your site.