Many businesses achieve a false sense of accomplishment if they are ranking on Page One for their business name or a single keyword phrase associated with their business. If few people are searching for your business name, then ranking number one for it will not produce the desired results. Understanding how to keyword research
is necessary to better understand what your potential business opportunity is for good search engine rankings. You need to determine the number of keyword phrases and total amount of monthly searches that are associated with your business. This is a more complete traffic picture. However, with the Internet changing so rapidly, you now need to create a keyword portfolio, as opposed to just a list of keyword phrases.