24 Jun Brands and Video Marketing: The Distribution Problem
Do you know what is the number 1 mistake that brands make about video marketing? It’s that they think it is all about creating excellent videos. Most brands believe that once they have a viral worthy video, they are good to go. Little do they know, creating a great video is only half the battle won. Having a robust distribution strategy is still paramount to your video marketing success. This is where video marketing platforms like Vaetas powered by Invidz Smart Video Technology comes in.
Yes, making sure you have videos that are viral worthy is important. But you have to consider the fact that all your effort will go to naught if you don’t have a strategy is distributing it. Think about it, a company might be able to make the best chocolate formula out there but it won’t mean they will become more popular than Hersheys or Cadbury right away. They still need to find a way to let the world know about their product. This is the same with your video. You may have the best video out there but if people can’t watch it, it will still be a failure.
As of the current data, Youtube and Facebook are two of the more popular choices in hosting marketing videos. They are there because they get billions of unique views a month. Does this mean you should automatically upload your videos on Facebook or Youtube? Yes and maybe no. Yes you should because it means you will get a chance to be seen by the billion viewers from the site’s traffic. Maybe no because these people might not be your target audience.
The latter is considerably rare but there really are times when Facebook and Google aren’t your top priority to host your videos. One reason is that you are given very limited marketing tools when uploading videos on the two giants. This is where marketing video hosting platforms come into picture. These video hosting platforms were created with the needs of a video marketer in mind. The only drawback is that you need to create your own traffic which may or may not be a problem to you as a marketer.
In case you want to know more about such platforms, you can check out the launching of Vaetas powered by Invidz Smart Video Technology this June 30. They will be giving away 1000$ worth of video recording equipment during the launch. Also, there might be webinars taking place during the launch day for people who want to learn more about video marketing. So what are you waiting for? Join the newest video marketing revolution! See you there. Visit http://vaetas.com/ for more!