Book Reviews

Niche Dominance is an easy read for business owners who want a clearer understanding of digital marketing services and a strategy for achieving online success. I recommend that you buy this book before your competitors do!

Dr. Joe Vitale, author of The Attractor Factor and The Key and featured in the movie The Secret

A must read for business owners, entrepreneurs, and internet marketing consultants worldwide, Niche Dominance demystifies digital marketing for small businesses in a clear, easytounderstand manner. Whether you’re new to marketing online or simply want to improve your strategy, this book offers the ultimate structure for incorporating a highly effective internet marketing plan.

Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI®

Outsourcing digital marketing services is a big decision for any business, and it’s imperative that you choose the right provider the first time around. Niche Dominance will help you understand what’s involved in marketing your business online and how to ask the right questions to ensure you hire the right provider the first time around. Highly recommended!

Stephanie Chandler, author of Own Your Niche: HypeFree Internet Marketing Tactics to Establish Authority in Your Field and Promote Your ServiceBased Business and founder of

Niche Dominance is a refreshing approach to Internet Marketing that, in its pages, finally puts business owners and entrepreneurs in charge of their own destiny by demystifying and mapping out what they need to do to dominate their niche through online marketing.
The book is written with a very clear, downtoearth approach and rational framework that make it a practical guidebook and excellent reference. I have had the pleasure to personally meet the two authors and can tell you that they are the real deal. Stop paying others to control your destiny: Buy this book and take the driver’s seat of your company’s marketing efforts.

Neal Schaffer, Author “Maximizing LinkedIn for Sales & Social Media Marketing”

WOW! With Niche Dominance, entrepreneurs can finally understand the importance of marketing themselves as experts in this digital world!Entrepreneurs can grasp the step by step planning required to achieve dominance in their niche for ongoing success and learn how to allow potential customers to buy their products and services without having to sell.LinktoEXPERT is excited about collaborating with the insightful authors of Niche Dominance V. Michael Santoro Santoro and John Rizzo. Together we provide Entreprenuers the opportunity to Be Seen, Be Heard, Be Known Worldwide with Ease!

Joanne Weiland, Founder and Chief Connections Officer,

A Must for Business Owners ( Book review as posted on
Kudos to John Rizzo and V. Michael Santoro, who have done a superb job of sharing marketing industry best practices for business owners who want to learn how to market their businesses. They have explained, in a stepbystep process, exactly what has to happen to successfully market a business using today’s technology.
Further, and at least equally as important, they have empowered the small business owner by arming them with the information they need to know in order to avoid being taken to the cleaners by an unethical marketing firm who isn’t qualified to provide the kinds of services they need. They’ve even included checklists and questions you should ask of any marketing agency you are considering doing business with. If you aren’t going to do it yourself, knowing the right questions to ask a prospective agency can save the business owner countless hours of work and thousands of dollars!
They have really covered everything that a business owner needs to know including best website building practices, lead generation and customer loyalty, to reputation management.
I offer my full endorsement on the information in this guide and I don’t often offer my endorsement to a competing agency’s work. If you own a small business, you NEED to read this book!
Leigha Baer – President, eEdgeMarketing

My name is Lisa and I work for ReachLocal, a fullservice, digital agency who started in the payperclick (PPC) arena and have since grown exponentially. Niche Dominance is spot on with their assessment of the PPC world. As they suggest, it’s very important to partner with a company who 1) knows how to properly manage a campaign with an emphasis on a technological platform and 2) have a local partner with whom you can regularly communicate and meet.
PPC is a very tricky business and without the right partnership, it can be a big frustration as well as a financial loss. I appreciate the simplicity that Niche Dominance brings to the complicated world of PPC and the online marketing world as a whole. This is a must read for any business owner looking to maximize their investment online!
Lisa, ReachLocal, Provides online marketing for local business.

The world of digital marketing is unknown territory for most of us. This book helped unlock some of the mysteries and got us moving towards implementation of a cohesive strategy to capitalize on this critical business opportunity.
DJ Mitsch, President, The Pyramid Resource Group.

I had the opportunity to read a review copy of Niche Dominance and as a professor in the field of education, not business, I found the content to be very user friendly. I was impressed with the clarity of each chapter as it identified, stepbystep, the procedures for developing an effective plan for online marketing. It is well written and beautifully organized. I think it will be a helpful tool for anyone who wants to promote a business using the Internet and also for the professional consultants being asked to provide these services.
Marjorie Wetherill – Penn Literacy Network, Graduate School of Education, University of Pennsylvania

Our Niche Dominance digital media marketing strategies are designed to evolve with the rapidly changing search engine environment to ensure your business achieves a competitive advantage.