Author: niche

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09 May What is Search Engine Marketing (SEM)?

What is search engine marketing (SEM)? With SEM, which is also called pay-per-click (PPC) advertising, ads display both at the top and right side of the search results, as well as within specific products, such as Gmail. This is paid advertising and does not require any search engine optimization or waiting months to see results. The following are the benefits and challenges:
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09 May What is Content Marketing?

Content marketing refers to publishing content for online directories and Web 2.0 properties to share with others. Uploading a video about your business to YouTube with links back to your website is one example of content marketing. You can also publish articles and audio podcasts, as well as build free Web 2.0 properties, that link back to your website. Web 2.0 properties allow you to post and share content about your business or topics of interest. Since sales pitches are frowned upon, good content can brand you as an authority online. Examples of these sites are Squidoo.com, HubPages.com and WetPaint.com.
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