About Us

Full Service Digital Marketing Agency

Globe On-Demand is an Internet technology and digital marketing firm based in Charleston, SC and Tampa Bay, FL. We are dedicated to helping small and local businesses, as well as entrepreneurs achieve Niche Dominance® through effective digital marketing and branding campaigns. John S. Rizzo and V. Michael Santoro, coauthors of Niche Dominance, Creating Order Out of your Digital Marketing Chaos, are the Managing Partners for Globe On-Demand.


We developed the Niche Dominance process which provides small businesses and entrepreneurs with a competitive advantage in their online marketplace.


Coming together from different generations, backgrounds, and locations, these two digital strategy experts combine two track records of success in the ever-changing world of online marketing.


The strategies and solutions Niche Dominance offers local businesses allows entrepreneurs to focus their efforts on growing their brand while no longer being the best kept secret on the Internet.


We developed Niche Dominance after a two-year process of interviewing over 100 small and local businesses through networking groups and testing various technologies with our clients. We also analyzed the rapidly changing online environment and consumer user behavior that is impacting businesses.


Rather than offering “cookie cutter” packages like most companies, Niche Dominance incorporates strategies to architect custom solutions based upon our clients’ niche and location. The plan delivers short term by building a solid foundation while increasing leads; while working long term to brand your business as an authority.


We wrote the book, “Niche Dominance, Creating Order Out of Your Digital Marketing Chaos,” to help businesses understand the digital marketing process and to help them avoid common costly mistakes. Additionally, we provide the necessary questions to ask to ensure they are hiring the best online resources.


Call us today at 1-877-609-6762 or via our Contact Us form.


Our Niche Dominance digital media marketing solutions are designed to evolve with the rapidly changing search engine requirements to ensure your business maintains a competitive advantage.

About the Managing Partners and Staff


V. Michael Santoro

V. Michael Santoro

V. Michael Santoro has over ten years of experience with both search engine optimization (SEO) and content marketing.  He is a Managing Partner for Globe On-demand, LLC with responsibility for being the chief digital architect providing strategic direction and developing results-driven technology solutions.


Prior international experience includes senior marketing positions in both the high tech and medical device industries. He has a Masters Degree from Central Connecticut State University and his undergraduate is from the University of New Haven. Additionally, he is certified in Training and Development and has vast experience developing digital products.


Mr. Santoro was also an Adjunct Professor with the Computer Science Department of Western Connecticut State University. He is an established nonfiction author, as well as an award winning fiction author. His first book, coauthored with his teenage daughter, was on how to improve father and daughter relationships. His second book, coauthored with a friend and business associate, was a fiction thriller that was awarded a gold metal (IPPY) for best fiction in 2010. His latest book was coauthored with Globe On-Demand business partner John S. Rizzo, Niche Dominance, Creating Order Out Of Your Digital Marketing Chaos, was published to help local and small business owners, as well as entrepreneurs achieve online success.


To contact him, call 1-877-609-6762 or via our contact us page.


JohnRizzoJohn S. Rizzo 

John S. Rizzo has over six years of experience assisting local business owners with their online marketing. As a college senior he started his first venture and worked with The Network for Teaching Entrepreneurship’s (NFTE). Mr. Rizzo spent the following three years as a consultant for Amazon.com’s publishing group, where he counseled hundreds of publishers and authors on how to effectively leverage digital marketing strategies.


Niche Dominance Coaching OfferJennifer S. Santoro

Jennifer is a certified life coach through the Institute for Professional Excellence in Coaching (IPEC) organization. She believes in and is passionate about studying and supporting the human potential. Her work as a coach allows her to work with this potential on a daily basis.


Jennifer received her undergraduate degree in Communication and her master’s degree in Integrated Marketing Communication and Management from the Florida State University. She is also an avid practitioner of the practice of meditation, and believes in the power of reflection, living with purpose, balance, and presence. With over seven years of professional communication experience, she combines her marketing, public relations and advertising experience with her study of meditation and presence to assist her clients in reaching their full business potential along with their own personal potential.


With the Niche Dominance programs, our business coaching program is designed to identify and remove all barriers to the successful completion of your business objectives.