Creating Order Out of your Digital Marketing Chaos
The Internet marketing arena is viewed as a carnival, with businesses receiving calls daily pitching them to “step right up” and buy a variety of shiny objects – all offering a Page One search engine ranking that will make their phone ring. Currently, there are no standards required for individuals or businesses to join this online marketing frenzy. All too often business owners end up stung by poor or inadequate results because they hired the wrong resources.
While researching our book, our findings indicated that business owners have migrated from questioning the validity of digital marketing to knowing that it is now a requirement. They found digital marketing to be abstract and confusing because they could not relate it to traditional, more tangible advertising methods such as Yellow Page listings. They viewed success as a Page One search engine ranking for their business name.
Most had a bad experience with online marketing vendors and viewed services like SEO as a scam. This generated a major concern about trusting digital marketing vendors, causing procrastination and stress about choosing the right resource.
Rather than do it themselves, these frustrated business owners unanimously desired to outsource to a trusted vendor who could create a marketing plan to produce short term results while building a long term foundation.
Introducing Niche Dominance
Our solution to these issues is helping our clients take a Niche Dominance approach to gain a competitive advantage. We’ve invested two years developing Niche Dominance to meet these needs, testing every major component of digital marketing and developing an integrated solution that delivers on these objectives for our clients.
After reading Niche Dominance, you will have a better understanding of what digital marketing services are, how they work, and how they need to be correctly implemented to achieve maximum results. We also provide the questions to ask vendors to ensure you are hiring the best resources. This is helpful if you wish to manage the process yourself instead of hiring an Internet marketing consulting firm to oversee management.
It is time to transition to a competitive mindset and use it to outsmart the competition. With Niche Dominance, the focus will no longer be on the competition but rather on properly servicing new customers.
To begin, click on the book cover graphic to purchase now. Additionally, if you are seeking to work with an experienced small business internet marketing consultant firm, please contact us at 1-877-609-6762. See how our Niche Dominance solution can help your business. Or you can email us .
Wishing every business owner great success,
John S. Rizzo and V. Michael Santoro